Hi, I’m Eli. I believe that good strategy deserves great execution. I lead teams at the intersection of business strategy, customer experience, and technology to make striking work worth doing.
I’ve spent my career wrangling complexity for clients and teams in digital agencies to create websites, portals, platforms, brand refreshes, user research, personas, journey maps, product roadmaps, brand assets, videos, events, and campaigns. You can find me arms deep in Figma, Jira, Asana, and 65 Slack channels (grouped, of course, with emojis), or collaborating on priorities with my crew in a Zoom work session.
Let’s get professionally acquainted ↓
Partner, Production
@ Green Stone
2019 – Current
Over my time at Green Stone, I’ve moved deeper into strategy and operations, in addition to production. I’ve searched for win-win solutions for both business and customer, and prioritized better product experiences over better advertising. I’ve been lucky to build a perspective informed by wide experience — big business to small startups, quick sprints to multi-year endeavors, and B2B to B2C — and to grow into agency and team leadership.
Big moments:
— Spearheading an agency profitability turnaround, resulting in an average 2-3x increase in profitability across projects
— Creating the North Star Vision and strategy for the largest single SOW in agency history, selling it through to the client’s Board of Directors, and managing its successful execution through launch and beyond
— Identifying, successfully pitching, modeling, and validating a $128M opportunity for Take 5 Oil
Senior Digital Project Manager @ Voltage Ad
2016 – 2019
I’m incredibly grateful for my time at at Voltage, where I grew into client servicing and professionalized my project management practice. Working with an exceptionally talented team of designers and developers, I learned to run agile processes, led my first web app build, sold clients on the radical idea of “building website components,” expanded my technological chops, and found my groove.
Big moments:
— Launching Chipotle’s Fundraiser Management Tool, which increased fundraisers at Chipotle by 400% and has raised millions for charity
— Tons of adidas lookbooks and takeovers, which are the closest I have to “street cred” or “sports cred”
Back in the day…
2012-2016
— I started my career off in the thriving world of print magazines, and even cofounded my own rag, which I wrote for, edited, and designed.
— I wrote a lot! Magazine articles for 5280, LOGOS (Alumni Magazine), Boulder Magazine, and Boulder Home & Garden, literary shorts for W&M’s The Gallery, and a bunch of screenplays that won minor awards.
— My entry into digital involved simultaneously managing and building 60 counselors’ and therapists’ websites on WordPress and Squarespace (these were my favorites)
If you want to make something amazing, let’s jam on a plan.
Catch me on my mobile ↓