✌️Hi, I’m Eli. I lead teams at the intersection of business strategy, customer experience, and technology to make striking work worth doing.

I’ve spent my career wrangling complexity for clients and teams in digital agencies to create websites, portals, platforms, brand refreshes, user research, personas, journey maps, product roadmaps, brand assets, videos, events, and campaigns.

You can typically find me knee-deep in Figma, Jira, Asana, and 65 Slack channels (grouped, of course, with emojis), or collaborating on priorities with my crew in a remote work session.

Let’s get professionally acquainted ↓

What I believe

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What I believe *

  • We tell ourselves a lot of stories. The team has a narrative about the work. Analysis pulls the story from the data. Organizations tell the tale of their brands, and culture retells everything in an endless game of telephone. There are many, many stories of who we are, and why we’re here, and what, exactly, we (a bunch of sentient apes on a pale blue dot) think it is we’re doing (putting on pants, clacking away at keyboards).

    Narrative makes sense from the noise, and there’s a great deal of power in sensemaking. Stories have moved armies, sent us to the moon, changed how we see ourselves. For good or ill, they’re the one way we have of understanding the world. We’d better consider the stories we’re telling responsibly and carefully.

    Here is a story that I tell: through everyday actions, we can foster curiosity, creativity, connection, and collaboration—the tools needed to chip away at our toughest challenges and create our better tomorrow.

    What greater magic is there?

  • Too many organizations find themselves in a frustrating loop of meetings about work, where nothing ever actually gets done.

    When we have a bias for action, we shift from the paralysis of possibility (x or y might happen) to the experience of reality (x is or is not working). This creates feedback loops that build confidence and momentum. As we continue to experiment, we stop flinching at failure and begin to learn from it.

    Soon, that 30 person meeting will start looking a lot different.

  • There is a myth about good ideas: they’re hard to come by.

    And yet we’ve all seen great ideas wither on the vine. Brilliant strategies get left to collect dust while the team hustles just to keep up with the day-to-day.

    When the team finally gets the space to make real change, it’s often undermined from the jump by unaligned stakeholders, not enough resources, bad timing, or a host of other problems. That winning idea, in practice, starts to look like a dud.

    The real trouble is that good execution is difficult, and the best ideas often require great execution to be effective. But for our biggest challenges, the stakes are too high to let good initiatives fall apart.

    And that is where I come in.

Partner, Production
@ Green Stone

2019 – 2025

Over my time at Green Stone, I’ve moved deeper into strategy and operations, in addition to production. I’ve searched for win-win solutions for both business and customer, and prioritized better product experiences over better advertising. I’ve been lucky to build a perspective informed by wide experience — big business to small startups, quick sprints to multi-year endeavors, and B2B to B2C — and to grow into agency and team leadership.

Big moments:

— Spearheading an agency profitability turnaround, resulting in an average 2-3x increase in profitability across projects

— Creating the North Star Vision and strategy for the largest single SOW in agency history, selling it through to the client’s Board of Directors, and managing its successful execution through launch and beyond

— Identifying, successfully pitching, modeling, and validating a $128M opportunity for Take 5 Oil Change

Senior Digital Project Manager @ Voltage Ad

2016 – 2019

I’m incredibly grateful for my time at at Voltage, where I grew into client servicing and professionalized my project management practice. Working with an exceptionally talented team of designers and developers, I learned to run agile processes, led my first web app build, sold clients on the radical idea of “building website components,” expanded my technological chops, and found my groove.

Big moments:

— Launching Chipotle’s Fundraiser Management Tool, which increased fundraisers at Chipotle by 400% and has raised millions for charity

— Tons of adidas lookbooks and takeovers, which are the closest I have to “street cred” or “sports cred”

Back in the day…

2012-2016

— I started my career off in the thriving world of print magazines, and even cofounded my own rag, which I wrote for, edited, and designed.

— I wrote a lot! Magazine articles for 5280, LOGOS (Alumni Magazine), Boulder Magazine, and Boulder Home & Garden, literary shorts for W&M’s The Gallery, and a bunch of screenplays that won minor awards.

— My entry into digital was a trial-by-fire gauntlet: simultaneously managing and building 60 counselors’ and therapists’ websites on WordPress and Squarespace (these were my favorites)

Fractional Production Lead

2025 - Current

Leading work for ecommerce agencies like Pattern and Pact, continuing to lead production at Green Stone, heading up project at LinkedIn’s internal brand agency, and beyond!

If you need someone to lead projects, partner with clients, manage cross-functionally, scope work, captain the ship… and most importantly, exercise judgement in a world of many possibilities — please reach out!

If you want to make something worth doing, let’s jam on a plan.

Catch me on my mobile ↓